So the writer who breeds more words than he needs is making a chore for the reader who reads.-- Dr. Seuss
Content is a very powerful tool and can be used to influence and inspire people. Good content, if used right, can make a business. On the other hand, content that does not connect with your intended audience, and/or poor quality content can actually break a business.
Hence it is very important that the content that is put on one’s business website is crisp, up to the point and has minimal errors. If the content of a business website has grammatical errors, repetitions and lacks flow, people will most likely not visit the site again and this can affect the business drastically.
Copy editing is what editors do to change the style and formatting of content. Copy editors do not make drastic changes to the text or messaging. They focus on changes that will make the text read better. Copy editors make grammatical changes to the text and give it a clear meaning without changing the basic tone of the content. Copy editing does not comprise rewriting already written text. It only gives the text a sensible flow and makes the entire content meaningful without sounding repetitive.
In today’s competitive world, online copy editing can also include editing the content to ensure the right balance of effective messaging and keyword density — in other words, balancing reader-friendly and search-friendly content.
For starters, it may be difficult for a writer to control his/her thoughts while writing. As a result, he/she may get carried away with the content. Hence, it is important that the content is read and edited by another person. An outside person may have a better eye for detail and may be able to spot errors in the copy as he/she is not very close to the subject. This is where the role of a copy editor comes into play. The copy editor will be able to look at the bigger picture and will be able to identify any inconsistencies in the content of the website.
It may not be easy for just any individual to do a detailed study of the content of an entire website and come up with any corrections or suggestions to improve it. Copy editing content requires a lot of experience. An individual needs to spend a considerable amount of time going through the content and making changes to it. The employees of most companies may not have that kind of time for copy editing content and may rather spend whatever time they have on other aspects of growing the business. In the publishing industry, copy editing is a specialist function. It would be both convenient and prudent for most companies to outsource copy editing services to specialist editors in order to make sure that their content is edited and corrected from a third person’s perspective.
The copy editors at Customized Write have experience in copy editing, proof reading and optimizing content. Out editors, after discussion with the client, can get to know the needs of the business and then help the client company edit their content and make it both reader and search friendly without compromising one for the other.
Contact us for more information on our copy editing services.