The best style is the style you don't notice.-- Somerset Maugham
A press release, sometimes also known as a news release is an official written announcement that is made to inform the members of the media and the consumers of anything that could be important news about a product or company.
The main idea of releasing a press release is to inform your target audience about anything new that your company may be coming up with. A press release should be direct, should urge customers to continue reading about the product or service and should be written in such a way that it immediately grabs the reader’s attention.
Since a press release is an official statement coming from the company, the potential customers are more likely to believe it than information about any new products or services from any other source. A press release can play a very important role in establishing a corporate identity for a company online. Hence, it is very important for the press release to contain quality content about the company and its products or services. Just putting together a group of words and releasing them will not do any good to the company. In fact, it could damage the company’s reputation.
Well written, informative and news-worthy press releases are often picked up and published by news and publishing sites. This can result in improved brand visibility, and increase in incoming links to the website from authority news sites. This can go a long way in boosting the site’s SEO.
Writing a good press release may sometimes not be an easy job. Also, though important, a press release may be just a small element in the big picture of a company’s marketing strategy. The company may not have a resource to give full attention to press releases and even if it does, it may want to use it for larger elements of the company’s marketing campaign. The convenient way out in such situations can be to hire a company to do the press releases.
Creating press releases at regular intervals about the company’s products can be a tough task especially when one has to work on it in the middle of other important tasks of the company. In situations like this, press releases can either be less than news worthy, or get completely ignored.
The writers at Customized Write can work closely with you to get accurate information about the products and services and can create your press releases for you. Our writers can create press releases which have accurate content with a neutral and official tone. Used along with our PR Syndication services, this can go a long way in improving not just visibility, but the SEO value of your website. Contact us to know more about our Press Release Writing Services.