• Web Content Optimization
• Blog Optimization
• Article Syndication
• Press Release Optimization
• PR Syndication
• Social Bookmarking

Web Content Optimization

It is true that content is king. It is also true that content should be written for the reader and not search engines. However, a critical element to producing content for readers is knowing what YOUR reader is looking for. This is where most web content fails.

It is better to get 100% of the visitors that are looking for what you offer, than to get 1% of the visitors looking for something else. The key elements of creating content that works include:

• Understanding your target audience and what they are likely to be searching for
• Filtering out too generic and irrelevant keywords regardless of the how popular they are, if your target audience doesn’t search for them
• Creating content that talks to your audience using words they search for
• Striking a balance between keyword-rich content and reader friendly content

Content Optimization Services

Optimizing for search engines is not just about stuffing keywords into the content. It is about effective communication — with users on the one hand and search engines on the other. Including keywords meaningfully in the content, in the right places, with the right density, without compromising messaging and language are a skill that writers at Customized Write are experienced in.

When we optimize content, we do the following for each page:

• Identifying the most relevant keywords for the page based on targeted keyword research
• Analysis of sites ranking for the terms to understand the optimum keyword density and distribution
• Weaving keywords meaningfully in the page content without compromising the language

All these activities are essential for producing content that works. If you need your content optimized, we would be happy to help. Let Customized Write, optimize your content for you!