In the spider-web of facts, many a truth is strangled.Paul Eldridge
What you and your website say about your business is important. Even more important though, is what the media says about you. Even those who may not ever have visited your website are likely to have access to the news. The media can create markets and give visibility to new products and services. While your website may give information to those who visit it, the press can make people aware of your website and drive visitors to it.
The press also can be a powerful way to get links to your website — and improve your SEO in the bargain.
Most people are influenced by the recommendations of the people we know and trust. Likewise, most are also influenced by the news. A news report about your website that your target visitor reads can only benefit you.
Press releases can increase your brand visibility, improve your social signals, send links to your website and help you build your SEO.
In a competitive world, the press cannot be ignored. In the online world, the press is not just restricted to the big brands. You can make use of this powerful medium to get the message about your products and services to the world and attract visitors to your website. But should you spend precious in-house resources on press releases?
Even if you had the in-house resources for press releases, making online press releases work is a specialization it itself. While press releases are powerful, they are also a much abused channel of online marketing. A lot of meaningless content gets posted on press sites in the hope that it would get picked up. Most of this gets ignored and doesn’t help. For them to be effective, press releases need to be:
At Customized Write, press releases are not just about writing and posting press releases. We work with our clients to identify news worthy stories, ensuring impact that would encourage the press to feature your stories, building a strategy (and our secret sauce) in ensuring that each press releases gets the maximum mileage. And finally ensuring that your press releases are a sustained and rewarding effort. Let us work with you on making your press releases effective. Talk to us today.